‘Gymtimidation’ is a thing of the past for older adults with the launch of a new fitness programme that has been dubbed ‘Netflix for fitness’.
VARLAH, a fitness streaming service in Australia and New Zealand, has just launched its Zest online programme, that caters for the unique physical activity and nutrition needs of baby boomers.
Tapping into the older demographic, Zest by VARLAH is New Zealand’s first on-demand “8-week wellness and total transformation fitness streaming program” aimed at the 50s plus market, with online daily workouts and a comprehensive nutrition guide and meal plan.
Zest has been designed by world-renowned master trainer and group exercise pioneer Wendi Carroll, who is best known for her high-energy Aerobics Oz Style workouts on TV from the 90s and noughties.
As a baby boomer herself, Wendi is a firm believer in the importance of staying active, fit and healthy at any age.
“As any personal trainer would tell you, it’s important to tailor workouts to the needs of individual clients. Especially when it comes to age; you can’t get a grandparent to do exercises with the same level of intensity as a millennial!”
Wendi says the Zest programme is particularly appealing for gym-shy older adults, as the workouts can be completed from the comfort of your own home.
“It is entirely possible to develop a six-pack in your 60s. Just give me 35 minutes a day a few times a week over the eight-week program, and I promise that your quality of life will radically improve,” said Ms Carroll.
Designed for those in their 50s, 60s or 70 plus, Zest offers a variety of tailored workouts for every fitness level. Customers get lifetime access to the workouts that support a variety of goals across health, strength, agility, weight-loss, mobility and fitness.
Since the program is entirely online, video workouts can be streamed on demand from home, a park, a friend’s place or anywhere and anytime from an internet-enabled device such as a mobile phone, TV, tablet, laptop or PC. The online portal also includes a forum for fellow Zest participants to motivate each other, a workout calendar and a population-specific nutrition guide and meal plan designed by an Accredited Dietitian.
For more information on Zest by VARLAH, please visit www.varlah.com.