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Five years ago the mitochondria was something only a few scientists and specialists spoke about. Today, health professionals and consumers alike are increasingly discussing their role in health maintenance and supporting health conditions.

“Seven years ago I would go to trade shows and talk about mitochondria and very few doctors knew about their role in good health. Today almost every doctor knows how important they are,” says Greg Macpherson, CEO of breakthrough cellular supplement company MitoQ.

This growing interest from the medical community is in part being driven by greater awareness from consumers looking to support current conditions, potentially avoid hereditary ones and maintain optimum health.

As you know, the mitochondria combine the food we eat and the air we breathe to generate the energy cells need to operate every part of our body. Their function can begin to slow down due to age, health conditions and lifestyle factors, so it’s perhaps unsurprising that the modern dialogue around health is centring on this essential point.

A World First To Support Cellular Strength

MitoQ is a game changing combination of molecules that have the unique ability to enter mitochondria hundreds of times more effectively than any other CoQ10 supplement has before. Once inside, MitoQ supports the mitochondria’s natural ability to neutralise rogue free radicals, supporting mitochondrial performance so that optimum power production is supported and the body’s natural resilience is maintained.

The CoQ10 Myth

CoQ10 is an enzyme that is made deep inside the mitochondria, to support the energy production process and to neutralise free radicals. As everyone ages, their mitochondria make less CoQ10, and for a long time taking CoQ10 supplements therefore seemed like a good strategy to support the mitochondria.

What we know now however, is that regular CoQ10 supplements are poorly absorbed by the mitochondria. Some CoQ10 manufacturers have worked out ways to get better absorption into the bloodstream, but once there the CoQ10 molecule faces a tough challenge: first it must penetrate the cell membrane and if successful, it then needs to cross the mitochondrial membrane before it can enter the mitochondria. Many of them do not pass this test, delivering little benefit.

Scientific Breakthrough

MitoQ’s groundbreaking formula, created at the University of Otago by biochemist Robin Smith and mitochondrial specialist Michael Murphy, bonds a miniaturised version of CoQ10 with a positively charged ion called lipophilic triphenolphosphonium to create the world’s first mitochondria-targeted CoQ10 antioxidant. Absorbed through the mitochondrial membrane, MitoQ works hundreds of times more effectively than regular CoQ10 supplements, MitoQ gives cells the power they need to help the body function optimally.

MitoQ is one of the most studied health supplements available. More than $60 million of independent research and over 350 peer-reviewed articles have been published, testing MitoQ across a range of health-related applications. These have demonstrated that MitoQ supports our natural ability to combat the harmful effects of free radicals and oxidative stress and maintain healthy cell function and performance.

 Always read the label and use as directed. If symptoms persist see your healthcare professional. MitoQ Ltd, Auckland, New Zealand.

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