The IQOS system heats tobacco sticks without burning them, until they release nicotine vapour. Photo / Philip Morris

A new smokeless tobacco product marketed as being less harmful than cigarettes may not be as harm-free as claimed, according to a new study.

The study, published in today’s Tobacco Control journal, found Philip Morris’ iQOS could cause smokers to inhale more often and expose them to another toxic chemical.

The iQOS is a battery operated electronic device which heats tobacco sticks, rather than burning them, to produce a tobacco-infused vapour which can be inhaled.

The product is also at the centre of a legal dispute between Philip Morris International (PMI) and the Ministry of Health which claims the product is not legal in New Zealand because it is a tobacco product for oral use rather than smoking, since it is not ignited.

The University of California study found that, since the device could only be used for six-minutes before it needed to be recharged, it may cause some people to shorten the interval between puffs in order to make sure they did not waste any of the tobacco stick which could increase the possible toxic exposure.

But of greater concern was that the polymer filter melted slightly during use and released formaldehyde cyanohydrin, a toxic substance which could be fatal to humans. The compound is metabolised in the liver and broken down into formaldehyde and cyanide.

“This study has shown that the iQOS system may not be as harm-free as claimed and also emphasises the urgent need for further safety testing as the popularity and user base of this product is growing rapidly,” the study concluded.

University of Otago public health and marketing Professor Janet Hoek said the findings led her to question whether it really was a “reduced harm” product as claimed by the manufacturers.

If users inhaled more frequently as it was suggested, it was likely they would “increase their nicotine intake and exposure to harmful compounds present in the inhaled aerosol”, she said.

She said those who had tried unsuccessfully to quit smoking were better off considering e-cigarettes.

Professor Marewa Glover, Massey University’s tobacco control and e-cigarette expert, said no-one claimed that ‘heat-not-burn’ products were ‘harm-free’ or ‘harmless’ and she believed the researchers should have focused on whether iQOS were a potentially ‘harm-reducing’ alternative to smoking tobacco.

She pointed out that the researchers acknowledge the iQOS did not ‘ignite’ the tobacco which was a necessary condition for the use of the term ‘burn’ and had important implications for the Ministry of Health’s legal action against Philip Morris.

Glover added though that the war of words obfuscated the real question of whether switching from smoking tobacco to using iQOS reduced a person’s risk of developing diseases and potentially having a shorter life.

She said the researchers did not consider this and that their study was “solely concerned” with identifying ‘limitations’ of the iQOS and toxic candidates that could be used to create alarm, fear and distrust of yet another potentially harm-reduced product appealing to smokers”.

Auckland University National Institute for Health Innovation programme leader Associate Professor Natalie Walker agreed e-cigarettes were a better option for those trying to quit because they did not contain tobacco.

But, when smokers had tried repeatedly to quit, even using e-cigarettes, it could be a last resort.

“Heat-not-burn devices are not without harm. However, they are less harmful than smoking cigarettes [which have over 4000 harmful chemicals in the smoke],” she said.  plus additional reporting by Health Central

Source: This article has been sourced from NZ Herald and had additional reporting added by Health Central reporters.

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  1. Thank you so much for all these useful information you share with us. I beleive that this technology is still at its beginning and has much room for improvement. I use IQOS and amber heets for 5 months and I have to say that I am very satisfied. I hope that PMI will produce more tobacco flavours in the near future.


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