Mental health, cost of living, suicide rates and violence are among the biggest issues
keeping Kiwis awake at night, a national health and wellbeing study has found.
These are followed closely by concerns about substance abuse, access to affordable
healthcare, obesity, physical health and the impact of high-sugar content in food and drinks.

The findings are among the first released from the Southern Cross Healthy Futures Report,
which tracked the health and wellbeing attitudes and behaviours of more than 3,000 Kiwis –
starting in 2019 and continuing through to alert levels 4 and 3.

The research, which will examine the state of New Zealanders’ health and wellbeing every
two years, was undertaken by Colmar Brunton on behalf of Southern Cross, New Zealand’s
leading independent health and wellness provider.

It analyses Kiwis’ physical, mental and emotional health and wellbeing by examining
indicators such as nutrition, exercise, sleep, relationships, stress, travel, work-life balance
and social connection.

Chief Medical Officer of Southern Cross’ Health Insurance business, Dr Stephen Child, said
the Healthy Futures Report presents a complex picture that shows influences on New
Zealanders’ health and wellbeing are multi-faceted and increasingly varied.

“All New Zealanders value the right to positive health and wellbeing but there is a big
discrepancy in terms of what they are actually experiencing. The pressures Kiwis face in all
areas of their lives can feel relentless, particularly as they move through different life stages that often present new and unexpected challenges.

“People are finding it hard to improve many aspects of their health and wellbeing, and
mental health in particular is at breaking point in this country. While we are more connected than ever before through technology, the pace of modern life isolates people and
relationships become more superficial.”

Dr Child added, “We need to listen to what this research is telling us about where people are struggling – and act on it.”

Just 46 per cent of Kiwis report getting enough sleep, with the average hours (6.97) falling
below the recommended seven to nine hours per night. The main factors keeping people
awake are having too much to think about (52 per cent) and being anxious or stressed (41
per cent). Kiwis strongly associate mental and emotional wellbeing with being healthy, but 12 per cent are unhappy with their current mental state.

When it comes to physical health, 64 per cent of Kiwis are most concerned about not being
as fit as they should be and when looking at their diet, 62 per cent are worried about making sure their kids eat healthy food.

While a high number of people say they are knowledgeable about what healthy food is (89
per cent), many want to lose weight (75 per cent) but think healthy eating is expensive (72
per cent) and eat unhealthy food when feeling stressed (64 per cent).

The Southern Cross Healthy Futures research also reveals where Kiwis are making good
progress including getting back to basics in the kitchen, moving more, prioritising exercising and nurturing relationships.

Dr Child added, “As a nation we still have a way to go when it comes to investing in our mind health and relationships. Many New Zealanders have a sense of where they should be at, but few people feel like they are actually in a good place despite wanting to make
improvements for their own sake and that of their loved ones.

“When it comes to physical health, it’s heartening to see some progress. Kiwis know what
they should be doing but their concern is that they’re not necessarily getting it right often
enough and that can lead to guilt and frustration.

“Southern Cross is committed to helping all Kiwis gain the benefit of health and wellbeing
prosperity. We work with over a million Kiwis and care about the future of New Zealand. This report is a landmark for change and it’s important we shine a light on the issues that matter to Kiwis when it comes to health and wellbeing,” said Dr Child.

Southern Cross Healthy Futures Report 2020: Key insights

Social health and wellbeing

• 55 per cent of Kiwi parents want more family time. This figure is even higher among
families with young children (65 per cent).
• Three in five Kiwis are happy with their romantic relationships (58 per cent) and social
life / friendships (61 per cent).

Physical health and wellbeing

• 64 per cent of Kiwis are most concerned about not being as fit as they should be.
• 62 per cent are worried about making sure their kids eat healthy food.
• 89 per cent of Kiwis say they are knowledgeable about what healthy food is.
• 75 per cent want to lose weight.
• 64 per cent eat unhealthy food when feeling stressed.

Emotional health and wellbeing

• Only 46 per cent of Kiwis report getting enough sleep.
• The main factors keeping people awake at night are having too much to think about (52
per cent) and being anxious or stressed (41 per cent).
• Kiwis strongly associate mental and emotional wellbeing with being healthy, but 12 per
cent are unhappy with their current mental state.

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